Reading Time: 3 minutes The world of e-commerce is fiercely competitive and to stay in the game, you have to strive to gain a competitive edge. How can you achieve this goal? An effective strategy to achieve this goal is…
Reading Time: 4 minutes Understanding customers is paramount in any business, and it’s even more critical in the digital era when people prefer to shop online. As online shopping lacks the physical touch, only way left is trying to understand…
Reading Time: 3 minutes In this digital era, the customer journey is a crucial piece of overall business success. The problem, however, is people often overlook the customer journey and multiple touch points. The customer experience at these touchpoints matters…
Reading Time: 4 minutes You may be familiar with the famous saying that “the customer is always right,” and it holds true as customers play a pivotal role in driving the success of any business. Their preferences, choices, and feedback…
Reading Time: 3 minutes Customers are the main driving force behind any business. It would not be wrong to say they are the raison d’etre businesses exist. Therefore, you should know their desires, needs, and pain points. And how can…
Reading Time: 4 minutes In addition to quality products, pricing, and customer service; customer feedback also matters. After all, it’s the customers who foot the bills, so their voices should be given importance. Listening to your customers can actually fuel…
Reading Time: 4 minutes The term ‘customer journey’ refers to the entire process that a customer goes through while interacting with a business or brand before or after making a purchase decision. It is not limited to a single transaction…
Reading Time: 3 minutes Have you ever come across the phrase “know your target group”? It forms the bedrock of any successful business. Your business cannot grow until you know the target group well. If you don’t know what your…
Reading Time: 3 minutes It may sound cliché but whatever business you’re in, knowing your customers is vital for business success. And it goes without saying that the better you understand them, the more successful you will be. In the…